THE FREEDOM BUILDERS
Jose "JD" Davila
Host
Jose "JD" Davila built a coaching business and a top 10% globally ranked podcast while still in college. After stepping away from coaching, he spent three years building a successful career in the corporate world. From the outside, things looked like they were going according to plan.
Yet beneath the achievements, he found himself confronting a question he couldn't ignore: What if fulfillment isn't found by chasing bigger and bigger deals, but by building a life aligned with who you truly are?
Today, JD hosts The Business of Joy, where he explores purpose, consciousness, entrepreneurship, and personal growth with entrepreneurs, creators, and founders. Through these conversations, he shares the lessons that brought him back to himself and invites others to build lives where joy comes first and success follows.
Giorgio Citarella
Creative Director
Giorgio Citarella is a storyteller from Long Island, now based in Charleston. He's spent his career chasing stories other people walk past, from local newsrooms to film festivals, documenting communities often overlooked by larger cultural narratives.
Yet beneath the awards and deadlines, a quieter conviction took root: the most powerful stories aren't the ones that make headlines, but the ones that preserve the truth of ordinary people before it disappears.
Today, Giorgio brings that conviction to The Business of Joy as a video journalist, documentary filmmaker, and Student Emmy-winning storyteller, with a simple belief: every community deserves someone willing to listen.
You were never meant to just survive your work week. You were meant to build a life worth waking up for.
We were all handed a script...Go to school. Get a degree. Find a "stable" job. Keep quiet. Follow the rules. The system will take care of you. For decades, people followed it, and it worked...but times have changed. The system we were taught is broken...and has been for a long time.
The Business of Joy exists to show you the other way. Not through advice. Not through hacks. Through real, cinematic conversations with people who questioned the script, and had the courage to write their own.
This is a show about consciousness. About waking up to what's possible when you stop outsourcing your life to institutions that were never built with your happiness in mind. This show exists to prove that you can have the business AND the life. That freedom is a strategy, not a fantasy...and you can have it too.